The Week 'shared information' by BLM Flint
A new TV ad for The Week has been designed by BLM Flint in the first ad campaign for the magazine. The campaign is designed to build the brand and encourage people to sample the magazine by telephoning for a free copy. The ad shows lots of people reading The Week in a variety of environments, from the home to a park and from the London Underground to a classroom, with passers by stealing it off each other. It is supported by three outdoor executions for cross-track, Tube panels and taxi advertising.