Sirius Satellite Radio 'underground hip-hop' by Rethink

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Rethink, Vancouver has launched a series of humorous spots to promote Sirius Satellite Radio. In "underground hip hop" two fans are chatting about their favourite hip hop music in street talk, while suspended like potholers and wearing hard hats in a different kind of underground. The scene then changes to an image of a satellite radio, which flicks up all the different kind of stations you can listen to. The spot ends with the voiceover "Sirius Satellite Radio, 110 channels of whatever you're into". Three other spots, "He-Haw", "Los Elvis" and "big hair basketball, continue in similar vein, but feature different genres of music.

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Released: 07 December 2006

Credits

Title
Underground Hip Hop
Client
Sirius Satellite Radio
Agency
Rethink, Vancouver
Creative directors
Chris Staples & Ian Grais
Writer
Martin Rivard
Art directors
Noreel Asuro, Ian Grais & Nicolas Quintal
Agency producer
Ann Rubenstein
Director
Brian Lee Hughes
Director of photography
Tico Poulakakis
Production company
Reginald Pike, Toronto
Executive producer
Josefina Nadurata
Producer
Denny Kennedy
Post production
Ian Jenkins, Tonic, Vancouver

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