Sirius Satellite Radio 'underground hip-hop' by Rethink

0.0 0 Votes

Rethink, Vancouver has launched a series of humorous spots to promote Sirius Satellite Radio. In "underground hip hop" two fans are chatting about their favourite hip hop music in street talk, while suspended like potholers and wearing hard hats in a different kind of underground. The scene then changes to an image of a satellite radio, which flicks up all the different kind of stations you can listen to. The spot ends with the voiceover "Sirius Satellite Radio, 110 channels of whatever you're into". Three other spots, "He-Haw", "Los Elvis" and "big hair basketball, continue in similar vein, but feature different genres of music.

Share On:

Released: 07 December 2006


Underground Hip Hop
Sirius Satellite Radio
Rethink, Vancouver
Creative directors
Chris Staples & Ian Grais
Martin Rivard
Art directors
Noreel Asuro, Ian Grais & Nicolas Quintal
Agency producer
Ann Rubenstein
Brian Lee Hughes
Director of photography
Tico Poulakakis
Production company
Reginald Pike, Toronto
Executive producer
Josefina Nadurata
Denny Kennedy
Post production
Ian Jenkins, Tonic, Vancouver

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus