Heineken 'waiter' by StrawberryFrog

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Eva Green stars as her James Bond 'Casino Royale' character Vesper Lynd using the actual Bond film set in the latest Heineken global advertising campaign by StrawberryFrog. Set to the original Bond music, the "waiter" spot follows Vesper Lynd entering the Hotel Splendide to rendezvous with Bond. As Lynd strides across the lobby, she spots a waiter carrying a Heineken on a tray, so she follows him to the lift. As they reach the floor, the screen goes black, and it appears that Vesper has knocked the waiter out to get the Heineken. Later, she walks into Bond's room who shouts from the bathroom: "Have you seen room service? I ordered you a Heineken." The campaign is supported by cinema, online, print, outdoor and consumer competitions.

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Released: 01 November 2006

Credits

Project name
"waiter"
Client
Heineken
Brief
Use the new Casino Royal James Bond movie to build Heineken's stylish and sophisticated premium credentials. Use Bond to reinforce Heineken's engaging, cosmopolitan and witty brand credentials Creative agency
StrawberryFrog
Copywriter
Amy Nicholson
Executive creative director
Kevin McKeon
Art director
Amy Nicholson
Planner (creative agency)
Ilana Bryant
Producer (creative agency TV dept)
Letitia Jacobs
Production company
FORM/Stillking
Director
Stephen Gaghan
Editor
Tom Scherma
Post-production
Cosmo Street, NYC
Audio post-production
Sound Lounge
DoP
Matty Libitique

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