T-Mobile 'first date' by Saatchi & Saatchi

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Saatchi & Saatchi has created a TV campaign for T-Mobile promoting the internet service its customers can now get on their mobile phones, in partnership with Google. Called "web'n'walk", the ad features a girl and boy on a first date. The couple are nervous and don't know what to talk about until the girl spots a novel by an obscure author poking out of her date's bag. After a quick trip to the loo where she uses web'n'walk to Google a fictional author called Chad Kroski and get information about his work, she returns to her date and the conversation picks up over their apparently shared interest. When the ad appeared in Germany, viewers began Googling Kroski and although he does not exist, he has began to have an internet life of his own.

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Released: 13 October 2005

Credits

Project
First Date
Client
Karen Harrison, head of brand and communications, T-Mobile UK
Brief
To launch T-mobile web 'n' walk, the first mobile internet service that gives full 'PC equivalent' access to the internet from your mobile.
Creative
Saatchi & Saatchi
Copywriter
Lisa Jelliffe and Rosha Nutt
Art director
Lisa Jelliffe and Rosha Nutt
Planner
Jonas Vail
Media agency
MediaCom
Media planner
Anna Berry
Production company
Pink
Director
Jeff Stark
Editor
Marshall Street Editors
Post-production
Framestore
Audio post-production
Wave
Exposure
National TV

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