T-Mobile 'first date' by Saatchi & Saatchi
Saatchi & Saatchi has created a TV campaign for T-Mobile promoting the internet service its customers can now get on their mobile phones, in partnership with Google. Called "web'n'walk", the ad features a girl and boy on a first date. The couple are nervous and don't know what to talk about until the girl spots a novel by an obscure author poking out of her date's bag. After a quick trip to the loo where she uses web'n'walk to Google a fictional author called Chad Kroski and get information about his work, she returns to her date and the conversation picks up over their apparently shared interest. When the ad appeared in Germany, viewers began Googling Kroski and although he does not exist, he has began to have an internet life of his own.