BMW 'see how it feels' by WCRS

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A Time Slice rig was used in several shots (a technique best known from The Matrix), involving approximately 80 cameras with delayed exposure in sequence. In addition, the DOP, Dan Landin, used many different lighting techniques to create the lighting mood of the piece, particularly the mac lights which can be computer controlled and give a very effects based look. Mark Curtis at Asylum combined the SFX with the lasers and conventional lighting. Bringing the film to its conclusion is a modern re-working of Beethoven's 9th Symphony produced by UNKLE.

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Released: 01 February 2007

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Uwe Ellinghaus, BMW UK, Marketing director
Art director
Ross Neil
Billy Faithfull
Group director
Simon Peck
Media agency
Media planner
Francis Ralston-Good
Nick Thornton-Jones & Warren Du Preez
Christophe Williams at The Quarry, Glassworks and Asylum
Production company

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