BMW 'see how it feels' by WCRS

0.0 0 Votes

A Time Slice rig was used in several shots (a technique best known from The Matrix), involving approximately 80 cameras with delayed exposure in sequence. In addition, the DOP, Dan Landin, used many different lighting techniques to create the lighting mood of the piece, particularly the mac lights which can be computer controlled and give a very effects based look. Mark Curtis at Asylum combined the SFX with the lasers and conventional lighting. Bringing the film to its conclusion is a modern re-working of Beethoven's 9th Symphony produced by UNKLE.

Share On:

Released: 01 February 2007

Related Creative:

Credits

Agency
WCRS
Client
Uwe Ellinghaus, BMW UK, Marketing director
Art director
Ross Neil
Copywriter
Billy Faithfull
Group director
Simon Peck
Media agency
PHD
Media planner
Francis Ralston-Good
Director
Nick Thornton-Jones & Warren Du Preez
Post-production
Christophe Williams at The Quarry, Glassworks and Asylum
Production company
Wanted

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

BMW 'Ultimate Track' by Engine/Dare

BMW 'Ultimate Track' by Engine/Dare

Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new BMW 3 Series in the context of the company's sponsorship of London 2012.

BMW 'Olympic sponsorship' by Engine and Dare

BMW 'Olympic sponsorship' by Engine and Dare

The award-winning director of Senna, Asif Kapadia, has turned his hand to a documentary about the long-distance runner Steve Cram to support BMW's Olympic sponsorship.