Bauer 'holding court' by Mustoes

0.0 0 Votes

Mustoes has created a campaign for the launch of Bauer's magazine title "In the Know". There are three spots to promote the launch, with the first featuring Jeffrey Archer. The spot opens on Archer in typical raconteur mode waxing lyrical about his political views, but something is amiss, it turns out that Archer is having his lines fed to him by a suburban housewife via an earpiece. His confident smile fades when he realises his source has left the room. The ad then cuts to the pack shot of the magazine 'In the Know'. Final shot is Archer re-entering the room, confidence restored. Two separate spots feature an African dignatory and Vanessa Feltz dressed as a baglady.

Share On:

Released: 23 August 2006


Dave Goodchild, MD of Bauer and Liz Watkinson, Publisher of "In the Know"
Creative director
Simon Brotherson
Kirsten Everett
Lou Pegg
Rocky Morton
Production company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus