Red Stripe 'style' by BBDO New York

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BBDO New York has created a series of humorous television commercials for Red Stripe, an extension of its "hooray beer" tagline. The new ads feature the Red Stripe Ambassador, the brand's Jamaican spokesman, and takes on a slightly different tagline of "boo/hooray". In "style", a man cutting his hair with a hairstyling vacuum attachment is lamented by the Red Stripe Ambassador, who says "boo hairstyling vacuum attachments, hooray beer". The spot ends with the ambassador reminding viewers to drink responsibly. Two furthers spots follow in a similar vein.

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Released: 01 August 2006

Credits

Agency
BBDO New York
Client
Guinness
Product
Red Stripe
Title
Style
Chief creative officers
David Lubars/Bill Bruce
Executive creative director
Eric Silver
Art director
Richard Ardito
Copywriter
Grant Smith
Creative director
Dan Kelleher
Senior producer
Ed Zazzera
Production company
Smuggler Films
Director of photography
Martin Ruhe
Editing House
Now Corporation
Editor
Owen Plotkin
Music
Stock Music/Extreme Music                         

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