Virgin Money 'Spokes-girl', by Rainey Kelly Campbell Roalfe/Y&R

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New advertising for Virgin Money attempts to present its life insurance offering as a more edgy and energetic alternative to those offered by rivals. Rainey Kelly Campbell Roalfe/Y&R has developed a TV campaign featuring a young woman urging viewers to prepare for the future. The ad is a pastiche of the usual documentary-style financial services ads. However, as the camera pans back, it shows the curvaceous woman sitting on the arm of a chair, next to her aging husband. She explains that she has made plans for her future by persuading him to take out a life insurance policy.

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Released: 21 July 2005

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Trevor Field, marketing director at Virgin Money
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
To announce a fresh life insurance product from Virgin Money
John Lilley
Art director
Andy Bunday
Gavin MacMillan
Cris Mudge
Production house
Media agency
Manning Gottlieb OMD
Media planner
Sean Mellows
Regional TV for one month

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