Virgin Money 'Spokes-girl', by Rainey Kelly Campbell Roalfe/Y&R

0.0 0 Votes

New advertising for Virgin Money attempts to present its life insurance offering as a more edgy and energetic alternative to those offered by rivals. Rainey Kelly Campbell Roalfe/Y&R has developed a TV campaign featuring a young woman urging viewers to prepare for the future. The ad is a pastiche of the usual documentary-style financial services ads. However, as the camera pans back, it shows the curvaceous woman sitting on the arm of a chair, next to her aging husband. She explains that she has made plans for her future by persuading him to take out a life insurance policy.

Share On:

Released: 21 July 2005

Related Creative:

Credits

Project
Spokes-girl
Client
Trevor Field, marketing director at Virgin Money
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Brief
To announce a fresh life insurance product from Virgin Money
Writer
John Lilley
Art director
Andy Bunday
Planner
Gavin MacMillan
Director
Cris Mudge
Production house
Outsider
Media agency
Manning Gottlieb OMD
Media planner
Sean Mellows
Exposure
Regional TV for one month

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus