Young's 'sea to plate' by Doner Cardwell Hawkins

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Young's the seafood brand, is back with a new ad campaign called 'sea to plate'. The 60-second spot highlights the fact that Young's sources 60 species of fish from 30 countries to make its products, adding that all of them are brought to the kitchens of the UK via Grimsby, where the company is based. The £5m campaign uses the theme tune that has appeared in previous ads for Young's.

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Released: 18 January 2006

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Credits

Project
Young's 'sea to plate'
Client
James Turton, marketing director at Young's
Creative agency
Doner Cardwell Hawkins
Writer/art director
Nick Scott and Paul Cardwell
Director (location shots)
Stuart Rideout at All Films
Director (food shots)
Charlie Stebbings at Park Village
Media agency
BLM
Exposure
National television and print

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