Miller 'Downhill' by Mother
Mother's first work for Miller Genuine Draft is the gloriously simple tale of a man who runs out of beer at a party, heads off to the nearest off licence on his bike and brings back a six pack for his friends. Only there's a twist -- his journey to the shop and back to his house is downhill all the way and he passes the same people, cars and shops on both legs. The 60-second spot is the first UK advertising for the beer brand since a campaign in March 2003. It will run globally with the exception of the US, the beer's country of origin.