Miller 'Downhill' by Mother

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Mother's first work for Miller Genuine Draft is the gloriously simple tale of a man who runs out of beer at a party, heads off to the nearest off licence on his bike and brings back a six pack for his friends. Only there's a twist -- his journey to the shop and back to his house is downhill all the way and he passes the same people, cars and shops on both legs. The 60-second spot is the first UK advertising for the beer brand since a campaign in March 2003. It will run globally with the exception of the US, the beer's country of origin.

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Keywords:

Mother, Miller, Television

Released: 15 June 2005

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Credits

Project
Downhill
Client
Charlie Hiscocks, brand communications director, Miller
Creative agency
Mother
Writer
Mother
Art director
Mother
Planner
Mother
TV producer
Mother
Production company
Academy
Director
Frédéric Planchon
Editor
Jonnie Scarlett
Post production
Moving Picture Company
Audio post-production
Wave Studios
Exposure
National TV

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