Yakima 'yakimagrams' by Stick and Move

0.0 0 Votes

Philadelphia ad agency Stick and Move has created a spot for Yakima, makers of vehicle racks for boats, bikes and winter sports gear, which is a fresh approach to viral marketing, enabling consumers to send humorous, personalized messages to colleagues inviting them on outdoor adventures. "Yakimagrams" stars Cowboy Dusty, a figure that harkens back to the folksy days of adventure in the Wild West. The campaign features four different tongue-in-cheek invites for activities including mountain biking, camping, kayaking, hiking, skiing/snowboarding and "fresh air breathing".

Share On:

Released: 28 June 2006

Credits

Client
Yakima
Agency
Stick and Move
Production Company
Evolution Engine

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus