Sony PlayStation2 'rooftop' by TBWA\London
TBWA\London has created a TV campaign for the launch of Sony PlayStation's rock-style karaoke game, 'SingStar Rocks!'. The 60-second spot "rooftop", which is backed by print executions, aims to expand the 'SingStar 'audience. The ad features two young guys taking their singing performances one step further. On impulse they drag their equipment up onto a rooftop and unleash an impassioned show in view of the city below. The performance brings the watching public to a standstill. 'SingStar Rocks!', which is released in the UK on April 14, is the latest title in PlayStations's 'SingStar' range, which so far includes 'SingStar 80s', 'Popworld' and 'Party'.