Kit Kat 'Russian linesman' by JWT London

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Kit Kat has launched a TV campaign in the run-up to the 2006 Fifa World Cup based on Geoff Hurst's controversial goal that helped England beat West Germany in the 1966 World Cup Final. The 30-second spot begins with action from the game. But in a clever twist on what actually happened, we see that the Russian linesman who gave the goal, Tofik Bakhramov, was not actually paying attention because he was busy stuffing a Kit Kat into his mouth. After realising he has been caught out, he tries to finish off the snack and signals that the goal should be allowed." The spot closes with the line: "Have a break, have a Kit Kat."

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Released: 31 May 2006

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Credits

Project
Kit Kat World Cup
Client
David Rennie, marketing director at Nestle
Confectionery UK
Brief 
Tactical World Cup ad
Creative Agency
JWT
Writer
Michael Campbell
Art director
Colin Jones
Planner
lona Casey
Media agency
MindShare
Media planner
Dominic Poynter
Production company
Gorgeous
Director
Chris Palmer
Producer
Rupert Smythe
Editor
Paul Watts, The Quarry
Post-production
Alteration Services (Tom Sparks)
Audio
750 MPH (Nigel Crowley)
Exposure
National TV

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