Dove 'evolution' by Ogilvy Toronto
This Canadian ad, called "evolution" and created by Ogilvy Toronto, for Unilever's Dove ad continues the theme of using real women by showing how most cosmetics advertising use make-up, lighting, camera angles and image manipulation to create the illusion of beauty. The ad starts by focusing on a young woman's spotty face. She is then made up by stylists, has her hair done by hairdressers, is photographed under intense light, has her image manipulated by computer artists with her neck stretched, eyes lifted and face airbrushed. The image is then put on a billboard. The ad ends with the tagline "No wonder our perception of beauty is distorted. Take part in the Dove Beauty Workshop for Girls."