Dove 'evolution' by Ogilvy Toronto

3.2 2 Votes

This Canadian ad, called "evolution" and created by Ogilvy Toronto, for Unilever's Dove ad continues the theme of using real women by showing how most cosmetics advertising use make-up, lighting, camera angles and image manipulation to create the illusion of beauty. The ad starts by focusing on a young woman's spotty face. She is then made up by stylists, has her hair done by hairdressers, is photographed under intense light, has her image manipulated by computer artists with her neck stretched, eyes lifted and face airbrushed. The image is then put on a billboard. The ad ends with the tagline "No wonder our perception of beauty is distorted. Take part in the Dove Beauty Workshop for Girls."

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Released: 17 October 2006

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Credits

Client
Unilever/Dove
Agency
Ogilvy, Toronto
Creative directors
Janet Kestin, Nancy Vonk
Copywriter
Mike Kirkland
Art director
Tim Piper
Director
Yael Staav
Production company
Reginald Pike, Toronto
Director of photography
Tico Poulakakis
Editorial
Rogue Editorial, Toronto
Post Production & Animation
SOHO, Toronto
Producer
Jennifer Walker
Photographer
Gabor Jurina
Music
Vapor

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