BMW 1 Series by WCRS

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WCRS is relaunching the BMW 1 Series with a £3m campaign consisting of four spots which focus on individual features of the car: its iPod connection, keyless locks, automatic rain sensors and parking distance control. One of the 20-second ads features a woman walking along a rainy street. As she passes them, shop awnings and umbrellas open for her to prevent her getting wet. A voiceover says: "The BMW 1 Series with an automatic rain sensor. Every 1 is full of surprises."

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Keywords:

WCRS, BMW, Television

Released: 10 August 2005

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Credits

Project
1 Series
Client
Suzanne Gray, advertising manager, BMW
Brief
Promote understanding of the BMW 1 Series concept and relevance to the target audience, as well as rooting it in the BMW family.
Creative agency
WCRS
Writer
Will Barnet
Art director
Mike Wells
Planner
Jo Reid
Media buying
Vizeum
Media planning
Element
Media planners
Yusuf Chuku (Eleme), Tony Giordani (Vizeum)
Production company
Stink
Director
Neil Harris
Post-production
MPC
Audio post-production
Wave
Exposure
National television

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