MAC/VAL 'art attack' by CLM BBDO

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CLM BBDO has created a campaign for the launch of a new art museum located in the suburbs of Paris. The idea behind the Museum of Contemporary Art in Val-de-Marne is to reach people who don't traditionally visit art galleries. The ad is shot from the perspective of a painting being gazed upon, and brings to life the impact that seeing an amazing piece of art for the first time can have. The ad, set to the gentle strains of Cocorosie, ends with the line "venez prendre l'art", which the agency is translating as "art attack".

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Released: 01 December 2005

Credits

Project
MAC/VAL 'art attack'
Client
Alexia Fabre, Marie Rotkopf, Musee d'art Contemporain, Val-de-Marne
Brief
Publicise the opening of the new museum and reach people who might not traditionally visit galleries
Agency
CLM BBDO
Creative directors
Anne de Maupeau and Pascal Gregoire
Copywriter
Frederic Lutge
Art director
Dimitri Guerassimov
Account managers
Pascal Couvry and Julien Lemoine
Agency producer
Isabelle Baud
Production company
Wanda
Producer
Claude Fayole
Director
Arno Bani
Lighting
Dylan Doyle
Music
Cocorosie 'Not for Sale'
Exposure
Regional television, cinema, outdoor and press

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