Volkswagen Jetta 'ripped off' by DDB London

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DDB London has developed a £5m campaign for the launch of Volkswagen's new saloon model the Jetta. The 30-second TV spot is a tale of a man who is constantly ripped off by shopkeepers and traders. As he goes about his day, buying fresh eggs from a farmer, trying on a suit and choosing an engagement ring with his girlfriend, prices are inexplicably raised. At the end of the ad, it becomes clear that everyone assumes he is wealthy because of the luxury car he is driving. The tagline reads: "The Jetta, not nearly as expensive as it looks."

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Released: 01 February 2006

Credits

Project
Ripped off
Client
Heidi Cartledge, communications manager at Volkswagen
Brief
Launch the new Volkswagen Jetta 
Creative agency
DDB London
Copywriter
Simon Veksner
Art director
Nick Allsop
Planner
Alex Huzzey
Producer
Lucinda Ker
Media agency
MediaCom
Media planner
Jason Thomas
Production company
Outsider
Director
Steve Hudson
Editor
Bill Smedley at The Quarry
Post-production
Framestore CFC
Audio post-production
Angell Sound
Exposure
National TV

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