Virgin Trains 'Return of the Train' by RKCR/Y&R

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Movie stars including Cary Grant, John Mills and Jack Lemmon are brought back to life in the new Virgin Trains spot, created by Rainey Kelly Campbell Roalfe/Y&R in an attempt to bring the glamour back to train travel. The spot, produced by Great Guns, uses footage from classic films featuring trains, such as 'The Railway Children', 'The Lady Vanishes', 'Some Like It Hot' and 'North By Northwest, from which Grant delivers the ad's endline: "It beats flying, doesn't it?"

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Released: 12 June 2005

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Credits

Project
Virgin Trains, The Return of the Train
Client
Craig Inglis, sales and marketing director at Virgin Trains
Brief
Celebrate the completion of Virgin Trains' ambition to overhaul rail travel and announce a new era in British travel
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Writer
Pip Bishop
Art director
Chris Hodgkiss
Media agency
Manning Gottlieb OMD
Production company
Great Guns
Director
Who?
Post-production
Glassworks
Audio post-production
Jungle
Exposure
National television & cinema

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