Pods 'fat house' by M&C Saatchi, New York

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M&C Saatchi New York has unveiled an ad campaign for storage containers Pods. "Fat house" features a house that is fat to bursting with furniture, until its owners manage to fit so much into one Pod container that the house is restored to its original size. The family work from sunrise to sunset to carry furniture to the Pod, highlighting how many fittings and fixtures the container can hold, while a young boy watches as his ice cream melts throughout the day. "Moving" follows a couple moving house, who manage to dismantle the whole home and fit it into one container.

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Released: 29 August 2006


Fat House
Executive Creative Director
Brett Howlett
Creative Director
Paul Kamzelas
Art directors
Michele Raso, Soo Mean Chang, Craig Wong
Shiraz Gani, Brett Howlett
Agency producer
Serena Harragin
Production company
Smuggler, New York
Eidur Snorri
Director of potography
Eidur Snorri
Eidur Snorri
Music/sound design
Human - Composer Morgan Visconti
Post effects
Guava NYC - Designer Amber Wilson

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