Sony 'paint' by Fallon

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The eagerly-awaited follow up to Fallon's award-winning "balls" spot for Sony Bravia is a daylight firework display using 70,000 litres of paint and £1m of Semtex.

Directed by Jonathan Glazer, "paint" broke this week as a 70-second ad in the Champions' League game between Manchester United and FC Copenhagen.

The ad was shot over the summer on a derelict Glasgow housing estate, and cost almost £2m to produce. It attempts to demonstrate the Bravia LCD television "colour like no other" claim by painting the dour, condemned estate with paint-loaded fireworks.

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Released: 12 October 2006


David Patton, senior vice-president marketing communications, Sony Europe


Colour like no other: Bravia LCD televisions offer unparalleled viewing experiences.

Juan Cabral, Richard Flintham and Jonathan Glaze

Art directors
Juan Cabral, Richard Flintham

Mark Sinnock

Media agency


Media planner

Simon Worthington

TV producer

Nicky Barnes

Production company

Academy Films


Jonathan Glazer


Paul Watts, The Quarry


The Moving Picture Company

Audio post-production



International television, cinema and online

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