Sony 'paint' by Fallon

4.0 1 Votes

The eagerly-awaited follow up to Fallon's award-winning "balls" spot for Sony Bravia is a daylight firework display using 70,000 litres of paint and £1m of Semtex.

Directed by Jonathan Glazer, "paint" broke this week as a 70-second ad in the Champions' League game between Manchester United and FC Copenhagen.

The ad was shot over the summer on a derelict Glasgow housing estate, and cost almost £2m to produce. It attempts to demonstrate the Bravia LCD television "colour like no other" claim by painting the dour, condemned estate with paint-loaded fireworks.

Share On:

Released: 12 October 2006

Credits

Client
David Patton, senior vice-president marketing communications, Sony Europe

Brief

Colour like no other: Bravia LCD televisions offer unparalleled viewing experiences.

Writers
Juan Cabral, Richard Flintham and Jonathan Glaze

Art directors
Juan Cabral, Richard Flintham

Planner
Mark Sinnock

Media agency

OMD

Media planner

Simon Worthington

TV producer

Nicky Barnes

Production company

Academy Films

Director

Jonathan Glazer

Editor

Paul Watts, The Quarry

Post-production

The Moving Picture Company

Audio post-production

Wave

Exposure

International television, cinema and online

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Sony 'Wimbledon 3D' by Crayon

Sony 'Wimbledon 3D' by Crayon

Sony parodies its iconic "balls" TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals.

Sony HD 'Quantum of Solace' by Fallon

Sony HD 'Quantum of Solace' by Fallon