Homechoice 'dolphin' by Mother
Mother's first work for Homechoice since it won the London-only TV, video-on-demand, telephone and broadband internet service is a £3.5m TV and print campaign that extols the virtues of staying in. Three TV ads place a TV and internet-loving anti-hero in a series of awe-inspiring real life events. In one, he's just been swimming with dolphins; in a second, he's in the audience at an experiment in which a chimp communicates with a scientist for the first time. In each situation he confesses that he'd much rather be at home, enjoying the delights of his Homechoice box.