Homechoice 'dolphin' by Mother

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Mother's first work for Homechoice since it won the London-only TV, video-on-demand, telephone and broadband internet service is a £3.5m TV and print campaign that extols the virtues of staying in. Three TV ads place a TV and internet-loving anti-hero in a series of awe-inspiring real life events. In one, he's just been swimming with dolphins; in a second, he's in the audience at an experiment in which a chimp communicates with a scientist for the first time. In each situation he confesses that he'd much rather be at home, enjoying the delights of his Homechoice box.

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Released: 09 January 2005

Credits

Project
Dolphin, recital, ape
Client
Homechoice
Creative agency
Mother
Writer
Mother
Art director
Mother
Planner
Mother
Media agency
Starcom
Production company
2AM Films
Director
Paul Goldman
Editor
Adam Spivey
Director of photography
Alex Melman
Producer
Matthew Kitchin
Post-production house
The Framestore
Exposure
London TV, London press, cross-track poster sites

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