Coca-Cola 'happiness factory' by Wieden & Kennedy, Amsterdam

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Wieden & Kennedy Amsterdam take us on a journey through a Coke vending machine into a fantasy land in the new spot for the brand. The global campaign, featuring in 199 countries, aims to highlight "happiness in a bottle". It returns to Coke's familiar style of previous iconic 1970s and 80s campaigns such as "the real thing" and "Coke is it". "Happiness factory" is part of the "Coke side of life" campaign and, breaking this month, it will run for 12 weeks.

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Released: 07 April 2006


The Coca Cola Company
Project name
Happiness Factory
Client contact
David Robertson, VP corporate advertising. Esther Lee, senior VP/chief creative officer
Romance Coke - dramatise Coke as "happiness in a bottle"
Creative directors
Rick Condos & Hunter Hindman
Tom Dunlap & Darryl Hagans
Assistant producer
Matt Kendall
Executive creative directors
Al Moseley & John Norman
Agency executive producer
Tom Dunlap
Production company & post production
Live action production company
Hungry Man London
Todd Muekller & Kylie Matulick

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