More4 'The State of Russia' by 4Creative

3.6 3 Votes

Starting on March 20, digital television channel More4 is running a series of programmes examinging the perilous state of modern Russia, starting with 'Death of a Nation'. 4 Creative has developed a print and TV campaign to promote the season, using the image of an injured bear as a symbol of the decline of modern Russia. The bear is shown leaving a trail of blood across a bleak snowscape. At the end, as the bear comes to a final stop, the camera pans out to reveal that he is completely surrounded by traps.

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Released: 08 March 2006

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Credits

Project
The State of Russia
Client
More4
Agency
4 Creative
Production company
Channel 4
Creatives
Matt Fee, Tim Snape, Andy Booth, Jim Seath
Director
Jorn Threlfall
Photographer
Tim Flach
Media
Michaelides & Bednash and OMD

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