More4 'The State of Russia' by 4Creative

3.6 3 Votes

Starting on March 20, digital television channel More4 is running a series of programmes examinging the perilous state of modern Russia, starting with 'Death of a Nation'. 4 Creative has developed a print and TV campaign to promote the season, using the image of an injured bear as a symbol of the decline of modern Russia. The bear is shown leaving a trail of blood across a bleak snowscape. At the end, as the bear comes to a final stop, the camera pans out to reveal that he is completely surrounded by traps.

Share On:

Released: 08 March 2006

Related Creative:


The State of Russia
4 Creative
Production company
Channel 4
Matt Fee, Tim Snape, Andy Booth, Jim Seath
Jorn Threlfall
Tim Flach
Michaelides & Bednash and OMD

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

More4 'triangular idents' by 4Creative

More4 'triangular idents' by 4Creative

4Creative, along with the design agency ManvsMachine, has made a new identity for More4, which will break today (Monday 23 January).