More4 'The State of Russia' by 4Creative
Starting on March 20, digital television channel More4 is running a series of programmes examinging the perilous state of modern Russia, starting with 'Death of a Nation'. 4 Creative has developed a print and TV campaign to promote the season, using the image of an injured bear as a symbol of the decline of modern Russia. The bear is shown leaving a trail of blood across a bleak snowscape. At the end, as the bear comes to a final stop, the camera pans out to reveal that he is completely surrounded by traps.