Reveal 'bathroom' by TBWA\London
Curiosity gets the better of people who just "have to find out" in ACP-Natmag's television advertising campaign for its weekly women's magazine Reveal. Created by TBWA\London, "bathroom" is about a group of friends having a girls night in. One of the girls makes their way to the bathroom and while looking at the cabinet the "Voice of Curiosity" speaks and tries to get her to take a peek inside. The campaign aims to increase brand awareness and drive sales among Reveal's core audience of 18- to 27-year-old women.