Salvation Army 'invisible' by ACLC Inc, Toronto

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The Salvation Army in Canada is calling for donations over Christmas in its latest advertising drive by ACLC Inc, Toronto. The "invisible" spot starts with people walking along the street in the snow with their Christmas shopping. A voiceover says "we see what most don't", while the image of a needy mother and her daughter appears in a shop doorway. Various declarations begin to appear such as "last year in Canada we served 2.5m meals to the hungry" and "last year in Canada we helped 10,000 people with education". The spot ends with the strapline "The Salvation Army, giving hope today".

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Released: 23 November 2006

Credits

Title
Invisible
Agency
ACLC Inc, Toronto
Client
Salvation Army
Copywriter
Steve Conover
Art director
Howard Beauchamp
Creative director
Tony Miller
Producer
Mark Siversky
Director
Christina Hodnet
Production company
The Partners' Film Company, Toronto
Editor
Jason Grebski, Flashand3rd, Toronto
Music
The Hive, Toronto
Audio
Wanted Studios, Toronto
Re-toucher
Steve Cribben

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