John West 'marathon' by BJL

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A marathon runner dressed in a latex tuna suit is the star of the John West TV ad for its Tuna Light Lunch snacks. The ad, which was filmed at the Prague Marathon, opens with epic shots of the event. However, the seriousness of the race is undermined when the favourite, a Kenyan runner, is beaten to the finishing line by the sudden appearance of the giant rubber fish. The TV ad, by BJL, kicks off a campaign aimed at persuading women of the nutritional value of a John West Light Lunch. Direct marketing and in-store activity are supporting the TV advertising.

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Keywords:

BJL, John West, Television

Released: 03 May 2006

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Credits

Project name
Marathon
Client
Jane Hilton, marketing manager, John West
Brief
Drive awareness of revitalised Tuna Light Lunch range
Creative agency
BJL
Writer
Lisa Nichols
Art director
Simon Hall
Planner
Jane Clancy
Media agency
Vizeum
Media planner
Katie Marsdon
Production company
Mustard
Director
Martin Wedderburn
Editor
Dan Robinson
Post-production company
Golden Square
Audio post-production
Zoo
Exposure
Television and door-drop

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