Orange 'fish' by Marcel

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Orange has launched its new strategy with a TV spot from the Parisian agency Marcel. The ad sings the praises of a life lived in the open, drawing parallels with the freedom afforded by the combined communications offering from the telecoms company, which now includes internet access following the rebranding of Wanadoo under the Orange banner. The commercial is the first TV work for the mobile phone company since its owner, France Telecom, consolidated its business within the Publicis Groupe. Marcel, run by the creative duo of Fred Raillard and Farid Mokart, runs the account in France, while Fallon holds the reins in the UK.

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Keywords:

Marcel, Orange, Television

Released: 06 June 2006

Credits

Project name
Open
Client
Orange
Brief
to announce Orange's new version for a converged future, a future where there are no barriers between us and the things we love.
Creative agency
Marcel
Copywriter
Manu & Florent
Art director
Manu & Florent
Planner
Mark Sinnock
Producer
Muriel Helene
Production company
Partizan
Director
Antoine Bardou-Jaquet
Post-production
BUF

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