Heineken 'one big game' by StrawberryFrog

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Heineken has signalled its sponsorship of the Uefa Champions' League with a television blitz including idents and commercials clocking in at up to three minutes in length. This ad, which is the first work for the brewer to come from StrawberryFrog, is part of a larger campaign. Kicked out of a stadium in the middle of a game, a ball is booted around the planet by a variety of characters, making an appearance in: the Tomatina festival in Buñol; a wedding party, in which the bride ditches her bouquet in order to go for the ball; and a busy commuter street, where the roofs of cars stuck in a traffic jam become an impromptu pitch.

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Released: 09 August 2005


One big game
Shane Hoyne, international communications manager, corporate brands, Heineken International
Creative agency
Roger Hoard
Art director
Corinna Falusi
Richard Monturo
TV producer
Richard Spalding
Production company
Matthijs Van Heijningen
Jono Griffith at Hectic Electric
Post production
The Mill
Global television, Internet

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