Heineken 'one big game' by StrawberryFrog

0.0 0 Votes

Heineken has signalled its sponsorship of the Uefa Champions' League with a television blitz including idents and commercials clocking in at up to three minutes in length. This ad, which is the first work for the brewer to come from StrawberryFrog, is part of a larger campaign. Kicked out of a stadium in the middle of a game, a ball is booted around the planet by a variety of characters, making an appearance in: the Tomatina festival in Buñol; a wedding party, in which the bride ditches her bouquet in order to go for the ball; and a busy commuter street, where the roofs of cars stuck in a traffic jam become an impromptu pitch.

Share On:

Released: 09 August 2005

Credits

Project
One big game
Client
Shane Hoyne, international communications manager, corporate brands, Heineken International
Creative agency
StrawberryFrog
Writer
Roger Hoard
Art director
Corinna Falusi
Planner
Richard Monturo
TV producer
Richard Spalding
Production company
Bonkers
Director
Matthijs Van Heijningen
Editor
Jono Griffith at Hectic Electric
Post production
The Mill
Exposure
Global television, Internet

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus