Expedia.co.uk 'life of a cloud' by DFGW

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In its debut TV campaign for Expedia, DFGW has created an ad that promotes how easy the online travel service is to use. The spot, called "life of a cloud", compares using Expedia with the way clouds move: with ease. It opens with a shot of a cloud sailing above the Statue of Liberty. It passes other holiday destinations before cutting to a computer screen on which someone is using the site to book their holiday. It ends with the line "let yourself go".

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Released: 07 May 2006

Credits

Client
Expedia
Project
Summer 2006 Campaign
Client name
Elyas Chowdhury, marketing director
Brief
Demonstrate how the new look Expedia website makes it easier for everyone to book the right trip for them
Creative agency
DFGW
Creative director
Dave Waters
Planner
Nick Southgate
Media agency
PHD
Media planner
Stuart Bowden & Marek Mossakowski
Production company
Blink
Post Production
Glassworks
Director
Tom Merillion
Editor
Struan Clay, Final Cut
Exposure
National TV & Cinema, supported by national press and online

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