Expedia.co.uk 'life of a cloud' by DFGW

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In its debut TV campaign for Expedia, DFGW has created an ad that promotes how easy the online travel service is to use. The spot, called "life of a cloud", compares using Expedia with the way clouds move: with ease. It opens with a shot of a cloud sailing above the Statue of Liberty. It passes other holiday destinations before cutting to a computer screen on which someone is using the site to book their holiday. It ends with the line "let yourself go".

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Released: 07 May 2006

Related Creative:


Summer 2006 Campaign
Client name
Elyas Chowdhury, marketing director
Demonstrate how the new look Expedia website makes it easier for everyone to book the right trip for them
Creative agency
Creative director
Dave Waters
Nick Southgate
Media agency
Media planner
Stuart Bowden & Marek Mossakowski
Production company
Post Production
Tom Merillion
Struan Clay, Final Cut
National TV & Cinema, supported by national press and online

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