AOL 'discuss' by Grey London

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In a dramatic departure from its previous Connie the cyber character ads, AOL is extolling the virtues of the internet in its latest work by Grey London. The ad highlights the internet's benefits, which include education, preservation of history, online charity donations and freedom of speech. The spot is the second in AOL's "discuss" campaign, which it is putting £15m behind in the first quarter of 2006. The first ad highlights the drawbacks of the internet, such as enabling terrorist and paedophile activity. Both ads drive viewers to a microsite at www.aol.co.uk/discuss where they can post their views about whether the internet is a good or bad thing. The spots will be supported by poster, print and cinema versions of TV ads.

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Released: 10 January 2006

Credits

Project
AOL Discuss: Good
Client
Timothy Ryan, director of brand marketing, AOL
Brief
For AOL to take the leadership stance in the market
Creative agency
Grey London
Writers/Art directors
David Alberts, Nick Rowland, Lee Brook
Planners
John Lowery, Simon White, Emma Batho
Media agency
Vizeum
Production company
Moxie Pictures
Director
Errol Morris
Post-production
Glassworks
Exposure
TV, cinema, print, online

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