AOL 'discuss' by Grey London
In a dramatic departure from its previous Connie the cyber character ads, AOL is extolling the virtues of the internet in its latest work by Grey London. The ad highlights the internet's benefits, which include education, preservation of history, online charity donations and freedom of speech. The spot is the second in AOL's "discuss" campaign, which it is putting £15m behind in the first quarter of 2006. The first ad highlights the drawbacks of the internet, such as enabling terrorist and paedophile activity. Both ads drive viewers to a microsite at www.aol.co.uk/discuss where they can post their views about whether the internet is a good or bad thing. The spots will be supported by poster, print and cinema versions of TV ads.