Boots 'summer rush' by Mother

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Boots is promoting its summer product offering with a dedicated £5m advertising campaign called "Get out there". The campaign, by Mother, is built around a 60-second spot that encourages people to make sure they are prepared for the unpredictable British summertime. The ad opens with shots of people looking up into the cloudy sky as the sun starts to peek out from behind a cloud. As the day rapidly brightens up, they stop what they are doing and scramble out into the sunshine, ripping their clothes off, heading to beaches, golf courses and parks. The ad ends as the sky darkens when a grey cloud appears and the sun is once again hidden.

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Keywords:

Mother, Boots, Television

Released: 24 May 2006

Credits

Project
Boots summer rush
Brief
Establish the Boots Sunshop as the ultimate destination store for all summer health and beauty products, services and advice.
Client
Vicki Steel, Boots
Creative agency
Mother
Writer
Mother
Art director
Mother
Planner
Mother
Media agencies
MediaCom and Naked
Media spend
£5.1m
Director
Garth Davis
Editor
Jack Hutchings
Production company
Anonymous content @ Independent
Post production
The Mill
Audio post-production
Factory
Exposure
National TV

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