T-Zone 'Mask', by Euro RSCG London

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EC DeWitt is pushing its medicated skincare range T-Zone in this new TV and print campaign through Euro RSCG London. Promoting the benefits of using its tea tree-based medicated skincare range T-Zone to spot-prone teenagers, the spot shows disturbingly flesh-like masks strewn on the ground near areas where teenagers are gathering -- a skateboard park, a nightclub and a football pitch. The message: T-Zone gives teenagers the freedom from the emotional trauma of spots. EC De Witt bought T-Zone last year to sit alongside its other medicated skincare brand, Witch.

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Released: 24 August 2005


Establish T-Zone as a natural alternative in the prevention of spots
David Fowler, marketing director, De Witt
Creative agency
Euro RSCG London
Dom Gettins
Art director
Olly Caporn
Petrina Wisniewski
Media agency
Media Insight
Media planner
Mike Balado
Production company
Great Guns
Luis Gerard
Lou McGregor @ The Film Editors
Golden Square
National TV

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