T-Zone 'Mask', by Euro RSCG London
EC DeWitt is pushing its medicated skincare range T-Zone in this new TV and print campaign through Euro RSCG London. Promoting the benefits of using its tea tree-based medicated skincare range T-Zone to spot-prone teenagers, the spot shows disturbingly flesh-like masks strewn on the ground near areas where teenagers are gathering -- a skateboard park, a nightclub and a football pitch. The message: T-Zone gives teenagers the freedom from the emotional trauma of spots. EC De Witt bought T-Zone last year to sit alongside its other medicated skincare brand, Witch.