T-Zone 'Mask', by Euro RSCG London

0.0 0 Votes

EC DeWitt is pushing its medicated skincare range T-Zone in this new TV and print campaign through Euro RSCG London. Promoting the benefits of using its tea tree-based medicated skincare range T-Zone to spot-prone teenagers, the spot shows disturbingly flesh-like masks strewn on the ground near areas where teenagers are gathering -- a skateboard park, a nightclub and a football pitch. The message: T-Zone gives teenagers the freedom from the emotional trauma of spots. EC De Witt bought T-Zone last year to sit alongside its other medicated skincare brand, Witch.

Share On:

Released: 24 August 2005

Credits

Brief
Establish T-Zone as a natural alternative in the prevention of spots
Project
Mask
Client
David Fowler, marketing director, De Witt
Creative agency
Euro RSCG London
Writer
Dom Gettins
Art director
Olly Caporn
Planner
Petrina Wisniewski
Media agency
Media Insight
Media planner
Mike Balado
Production company
Great Guns
Director
Luis Gerard
Editor
Lou McGregor @ The Film Editors
Post-production
Golden Square
Exposure
National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus