Budweiser 'Clydesdale American dream' by DDB Chicago

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This sentimental Budweiser spot, by DDB Chicago, sees the Budweiser Clydesdales make a return. This time, a foal harnesses itself up to a wagon loaded with Budweiser, but can't move it because it is too small. The bigger horses nudge the wagon along from behind, while a man looks on, telling his dog: "I won't tell if you won't." Voted fourth most popular by Super Bowl viewers.

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Released: 05 February 2006

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Credits

Project
Clydesdale American Dream
Client
Anheuser-Busch Budweiser
Agency
DDB Chicago
Chief creative officer
Bob Scarpelli
Group creative director
Barry Burdiak
Creative director
John Hayes
Art director/creative director
Steve Bougdanos
Copywriter/creative director
Patrick Knoll
Producer
Kate Hildebrant
Production company
Pytka
Director
Joe Pytka
Producer
Linda Masse
Director of photography
Joe Pytka
Editorial
Whitehouse Post
Editor
Matthew Wood
Visual effects/online editorial
Digital Domain
Music
Elias Arts
Audio mixing
Lime

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