Swatch 'shake the world' by Joshua

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Swatch gets in on the trend for flashmobbing in this new €60m global campaign centring on two of the biggest possible flashmob gatherings. In one 60-second ad, it poses the question that if everybody in Asia jumped at exactly the same time, what would the consequences in Europe be? A second spot makes the Europeans the flashmobbers and looks at the consequences for Asia.

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Released: 28 September 2005

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Credits

Client
Swatch
Creative agency
Joshua
Copywriter
Mitch Levy
Art director
Mitch Levy
Planner
Liz Tindall
Media agency
In-house
Media planner
Laurent Berthonneau
Production company
Joy Films
Director
Mehdi Norouzian
Post-production
Scramble
Audio post-production company
Scramble
Exposure
Global TV and cinema

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