Carlton Draught Beer 'big ad' by George Patterson Partners

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Carlton & United Beverages has broken the rules of advertising spend secrecy to poke fun at how much money it has poured into its latest ad in its "Made from beer" campaign. The ad, shot in New Zealand, features more than 300 actors and more than 20,000 computer-generated men running at each other in a 'Braveheart' themed piece as they sing "It's a big ad" to the music of opera piece 'O Fortuna'. The ad ends with the army of men running and singing to form the large image of a man drinking beer. The ad can be seen in full-screen mode here.

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Released: 26 July 2005

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Creative agency
George Patterson Partners
Production company
Plaza Films, Animal Logic
Creative director
James McGrath
Art director
Grant Rutherford
Director of Photography
Andrew Lesnie
Ant Keogh
Pip Heming
Group communications director
Paul Mcmillan
Paul Middleditch
Executive producer
Peter Mastertown
VFX Supervisor
Andrew Jackson
Senior compositor
Angus Wilson
VFX producer
Caroline Renshaw
Peter Whitmore
Cezary Subisezwski

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