Fosters 'laidback' by M&C Saatchi

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M&C Saatchi has created the first advertising for Fosters Twist -- a new bottled lager brewed with citrus hops from Scottish & Newcastle. A 30-second TV spot, called "laidback", shows two guys relaxing on a sofa at a beach bar drinking the drink. As one of them goes to the bar, he maintains his relaxed position, leaving him walking at a 45-degree angle. As he walks back to his friend, he notices other people have assumed the same posture. However, when a group of men drinking normal lager spot him and one of them attempts to copy him, he ends up on the floor.

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Released: 23 August 2006

Related Creative:


Project name
Foster's Twist
Kathryn Swarbrick
Launch new Foster's Twist
Creative agency
M&C Saatchi
Tom Drew
Art director
Uche Ezugwu
Jacqueline Biggs
Media agency
Starcom MediaVest
Media planner
Caroline Barrott
Media spend
Production company
Smith and Sons
Ulf Johansson
Russell Icke
Nick Seresin at MPC
Audio post-production
Ollie Usher and Alex Nicholls-Lee at Scramble

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