Fosters 'laidback' by M&C Saatchi

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M&C Saatchi has created the first advertising for Fosters Twist -- a new bottled lager brewed with citrus hops from Scottish & Newcastle. A 30-second TV spot, called "laidback", shows two guys relaxing on a sofa at a beach bar drinking the drink. As one of them goes to the bar, he maintains his relaxed position, leaving him walking at a 45-degree angle. As he walks back to his friend, he notices other people have assumed the same posture. However, when a group of men drinking normal lager spot him and one of them attempts to copy him, he ends up on the floor.

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Released: 23 August 2006

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Credits

Project name
Foster's Twist
Client
Kathryn Swarbrick
Brief
Launch new Foster's Twist
Creative agency
M&C Saatchi
Copywriter
Tom Drew
Art director
Uche Ezugwu
Planner
Jacqueline Biggs
Media agency
Starcom MediaVest
Media planner
Caroline Barrott
Media spend
£2.6m
Production company
Smith and Sons
Director
Ulf Johansson
Editor
Russell Icke
Post-production
Nick Seresin at MPC
Audio post-production
Ollie Usher and Alex Nicholls-Lee at Scramble
Exposure
TV

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