Fosters 'laidback' by M&C Saatchi
M&C Saatchi has created the first advertising for Fosters Twist -- a new bottled lager brewed with citrus hops from Scottish & Newcastle. A 30-second TV spot, called "laidback", shows two guys relaxing on a sofa at a beach bar drinking the drink. As one of them goes to the bar, he maintains his relaxed position, leaving him walking at a 45-degree angle. As he walks back to his friend, he notices other people have assumed the same posture. However, when a group of men drinking normal lager spot him and one of them attempts to copy him, he ends up on the floor.