HP 'Berthold's grotesk akzident' by Publicis Dialog

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Publicis Dialog has created a viral spot aimed at designers and photographers to support the launch of HP's new DesignJet z2100 printer. The film is set in a creative studio with two men working, when a printer loses its colour output half way through a run of prints. No amount of button pressing can rectify the problem, which causes a comical chain reaction of events, leading to the destruction of the studio. Items fall from the walls and computers smash through windows, while macabre horror movie-style background music plays. The spot ends with the HP address www.hp.com/go/needanewprinter.

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Released: 11 October 2006

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Credits

Client
HP
Agency
Publicis Dialog
Campaign
Berthold's Grotesk Akzident
Creatives
David Carr & Robin Garms
Production company
Partizan
Directors
Jeremie Rozan & Martial Schmeltz
Media agency
ZenithOptimedia
Exposure
online

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