Ford 'groovy' by Ogilvy & Mather

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Ford transports us back to the 60s for sunshine, love and tranquillity in its latest ad campaign by Ogilvy & Mather. A girl drives a new Ford and falls into a daydream about a romantic day out with her man, with the ad recreating a Super 8-type film of flowing kaftans and all things psychedelic under the slogan 'Ford Summer of Love'. She imagines herself and the man playfully romping in a world where people run around blowing bubbles and picking flowers for their hair, only to come back to earth with a thud as the man in her fantasy turns out to be the geeky-looking car salesman.

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Released: 27 July 2005

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Credits

Creative agency
Ogilvy & Mather
Production company
The Pink Film Company
Director
Jeff Stark
Producer
Pam Asbury
Creative
Leighton Ballett, Bob Gabriel, Peter Russell
Agency production
Kim Parrett
Post production
Rushes

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