Vodafone 'fairground' by JWT

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The latest execution in Vodafone's current £10 million UK campaign resurrects the Only Ones' song 'Another Girl, Another Planet'. This time the song has been recorded by the new band BellX1 and will be released as a single. The spot, which promotes Vodafone's new family tariff, aims to convey how a single phone call can take you to another world. The ad shows a woman in a café making a phone call. She spots a child on a rocking horse and her thoughts jump to a winter fairground where she and her family are entertained by a carousel, a juggler on stilts and acrobats.

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Keywords:

JWT, Vodafone, Television

Released: 11 August 2006

Credits

Project name
Fairground
Client
Vodafone UK
Brief
'Vodafone family' lets you make the most of now through unlimited calls to those closest to you.
Creative agency
JWT
Writer
Kevin Baldwin
Art director
Mick Brigdale
Planner
Simon Mccarthy
Media agency
OMD
Media planner
Ben Johnson
Production company
Thomas Thomas
Director
Kevin Thomas
Editor
Bryan Dyke
Post-production
The Mill
Audio post-production
750
Exposure
National television, poster, press, online

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