ITV1 'Primeval' by ITV Creative

0.0 0 Votes

ITV Creative, the in-house production arm of ITV, has created a 60-second spot setting the scene and building the hype for its forthcoming sci-fi adventure drama 'Primeval'. It starts by introducing the five lead characters on an ordinary day. The paranormal element is introduced through a series of atmospheric fast cuts focusing on the protagonists' reactions as they travel through a set of strange surroundings. As they do so, a voice over explains who they are and what their specialist field is.
For example: "Abby, Zoologist, likes yoga and lizards. She dissects Dodos." While another says: "Connor, first year paleontology student, belongs to a chess club. Has defied an ancient creature."
Primeval's promotional strapline is "Time for adventure". Supported by press and outdoor executions, created by M&C Saatchi, 'Primeval' airs on ITV1.

Share On:

Released: 31 January 2007

Credits

Project name
Primeval
Client
Jackie Randhawa, brand controller at ITV
Brief
To kick off Saturday nights with a visually stunning, enthralling drama showcasing a central team of five modern day heroes (the rogue zoologist, the government official, the geeky student etc) facing up to dangerous and freaky monsters in a series of gripping encounters
Creative agency
ITV Creative (on-air)
Media agency
MindShare
Media planner
David Wilding
Production company
ITV Creative
Director
Catherine Farrow
Post production 
Blue - George K for Telecine in spirit
Audio post-production
Envy
Exposure
National TV, outdoor, press  

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus