Kit Kat '107 calorie' by JWT London

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Santa Claus is the star of the latest Kit Kat campaign created by JWT. Breaking on Christmas day, the 40-second ad highlights the fact that a two-finger bar of Kit Kat contains only 107 calories.
This is illustrated by Santa Claus returning home after the busiest day of his year, and eating the low-cal snack while lamenting on how much of a struggle it was a struggle to fit down some of the chimneys after so many mince pies.The Santa used is the version created by much-loved author Raymond Briggs, who has appeared in the films 'Father Christmas' and 'Father Christmas Goes on Holiday'. A 30-second version will break on December 27 and run into 2007. It is timed to coincide with the traditional period of New Year dieting and restraint that follows the festive season.

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Released: 06 December 2006

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Credits

Project name
107 Calorie Kit Kat
Client
Nestle Confectionery UK
Brief
In the run-up to the post-Christmas diet season, promote the news that Kit Kat two-fingers is only 107 calories
Creative agency
JWT London
Copywriter
Richard Baynham
Art director
Ian Gabaldoni
Planner
Hilde Oord
Media agency
MindShare
Media planner
Dominic Poynter
Animation director
Roger Mainwood
Illustrators
Loraine Marshall
Production company
TVC
Post production
M2
Editor
Richard Overall
Sound
Wave
Original Music
Julian Knott

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