Sure 'stunt city' by Lowe London

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The devil's in the detail in this spot from Lowe London for the deodorant Sure. The ad is a stunt riot from the opening scene, where the hero puts his fist through the glass in his bathroom cabinet to get his can of Sure, to the payoff with a hot cup of coffee at the end.

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Released: 26 April 2005

Credits

Client
Victoria Franks, brand manager, Sure UK
Brief
relaunch Sure for Men, dramatising the fact that it has more power
Creative agency
Lowe London
Writer
Geoff Smith
Art director
Simon Butler
Planners
Alison Ashworth, Catherine Wiles
Media agency
Mindshare
Media planner
Gary Jones
Production company
Stink
Director
Ivan Zacharias
Editor
Filip Malasek
Post-production
The Mill
Audio post-production
750mph
Exposure
National and European television

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