Ask.com 'wanderer' by Fallon

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The internet search engine Ask Jeeves is rebranding as Ask.com, losing its famous butler brand icon in the process, as it battles Google for an increased share of the online search market. To advertise the change, Fallon has created a TV, print, poster and online campaign based around the simple observation that if you don't ask, you don't get. The 30-second TV ad follows a man who casually asks for whatever takes his fancy: a pair of policemen push him on the swings in the park; another man gives him a piggyback ride and an ice-cream vendor allows him to drive his van. The ad ends with the line: "Ask.com and get."

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Keywords:

Fallon, Ask.com, Television

Released: 03 March 2006

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Credits

Project
Wanderer
Client
Rachel Johnson, vice-president of marketing for Europe at Ask.com
Brief
Relaunch Ask.com
Creative agency
Fallon
Writer
Micah Walker
Art director
Micah Walker
Planner
Tamsin Davies
Media agency
Media Planning Group
Media planner
Nikki West
Production company
Academy Films
Director
Nick Gordon
Editor
Joe Guest, Final Cut
Post-production
The Moving Picture Company
Audio post-production
Wave
Exposure
TV, outdoor, press, online

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