Sky Broadband 'glass pipe' by United London
United London features a viewer being shot through a winding glass pipe that shows images from sport and movies in Sky's television ad for its broadband offering, as part of the multimillion-pound campaign backing the launch of the service. After travelling through the pipe, the viewer then emerges from the rollercoaster ride to see the content available on Sky broadband and the Sky logo. The spot ends with the tagline "join in" as well as the broadband address. The TV campaign for Sky Broadband, which was unveiled last week, is being supported by a print drive and below-the-line activity, including direct marketing.