Sky Broadband 'glass pipe' by United London

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United London features a viewer being shot through a winding glass pipe that shows images from sport and movies in Sky's television ad for its broadband offering, as part of the multimillion-pound campaign backing the launch of the service. After travelling through the pipe, the viewer then emerges from the rollercoaster ride to see the content available on Sky broadband and the Sky logo. The spot ends with the tagline "join in" as well as the broadband address. The TV campaign for Sky Broadband, which was unveiled last week, is being supported by a print drive and below-the-line activity, including direct marketing.

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Released: 26 July 2006

Credits

Title
"glass pipe"
Agency
United
Creatives
David MacKersey, Jonathan John
Producer
Emma Rookledge
Director
Dylan Kendle at Dab Hand
Post production
Golden Square Post Production
3D Computer Graphics
Sean Elliot, Miguel Barron
Post-production Producer
Sean Feeney
Editor
Aman Kang

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