Carling 'damn you, warm beer' by Beattie McGuinness Bungay

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A spoof viral film for Carling blaming global warming on the consumption of warm beer has been created by Beattie McGuinness Bungay. The 30-second film shows a series of disasters including forest fires, buildings falling down and chaos in the streets ending with a hero holding a girl in his arms shouting "damn you warm beer". It ends with the tagline "warm beer, so much to answer for". The film will be played on big screens at festivals sponsored by Carling and the internet.

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Released: 21 June 2006

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Credits

Project
Warm beer, so much to answer for
Client
Andy Cray, brand director at Carling
Creative Agency
Beattie McGuinness Bungay
Writers
Pat Burns, Gavin McGrath
Art directors
Pat Burns, Gavin McGrath
Planner
David Bain
Media agency
Vizeum
Production company
Rogue Films
Director
Phil Traill
Editor
Ray Stevens, Boomerang
Post-production
Rushes
Audio Post-production
Grand Central
Exposure
Internet, music festivals

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