Transport for London 'your London' by M&C Saatchi
A man's action-packed day in the capital is the subject of Transport for London's new 60-second ad. The spot, the first by M&C Saatchi since it retained the TfL account last month, aims to show how easy it is to get around using the London transport network. Previous ads have focused on one method of transport but in this spot the star hops on and off Tubes and buses as he races around London. The ad introduces the line: "Your transport for London."