Transport for London 'your London' by M&C Saatchi

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A man's action-packed day in the capital is the subject of Transport for London's new 60-second ad. The spot, the first by M&C Saatchi since it retained the TfL account last month, aims to show how easy it is to get around using the London transport network. Previous ads have focused on one method of transport but in this spot the star hops on and off Tubes and buses as he races around London. The ad introduces the line: "Your transport for London."

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Released: 17 May 2006

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Credits

Project name
Combined public transport
Client's name
Nigel Marson, head of TfL group marketing communications, TfL
Brief
TfL helps you get the most out of London
Agency
M&C Saatchi
Writer
Paul Pickersgill
Art Directors
Paul Pickersgill, Graham Fink
Planner
Verra Budimlija
Media agency
Mediaedge:cia
Media planner
Aaron Quinn
Production company
FinkTank
Director
Graham Fink
Editor
Ray Stevens, Boomerang
Post production
MPC
Audio post production
Peter Morris
Exposure
Cinema, TV, outdoor in London only

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