Department for Transport 'Teenage road safety' by Leo Burnett
Every week, 55 teenagers are seriously injured on Britain's roads, and the new Department for Transport ad campaign demonstrates that they need to stay alert. The 40-second spot, created by Leo Burnett, uses a mobile phone and a group of teenagers who live in and around the Stoke Newington area in North London, none of whom are actors. It shows them laughing and joking on a street. As the shaky camera action follows the group down a street, one of the gang walks into the road and is hit by a car. The strapline reads: "55 teenagers a week wish they'd given the roads their full attention."