Hardee's 'Phillyspeak cabby' by Mendelsohn/Zien Los Angeles

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Mendelsohn/Zien Advertising created a spot designed to capitalise on the Philadelphia aspect of the new Philly Cheesesteak Thickburger, while reinforcing the Hardee's overall campaign theme. Real people eat real burgers. If real guys from Philly say the new Philly Cheesesteak burger has authentic Philly flavour, it should be true. The only problem is guys from Philly have such thick accents you can't understand them, unless you're from Philly -- so subtitles are required.

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Released: 30 May 2006

Credits

Title
Phillyspeak Cabby
Client
Hardee's
Agency
Mendelsohn/Zien, Los Angeles
Executive creative director
Jordin Mendelsohn
Executive producer
Melissa Salzer
Producer
Molly McFarland
President
Richard Zien
Account supervisor
Lyn Woodward
Account coordinator
Alonya Yasnogorodsky
Director
John Mastromonaco
Production company
Argyle Brothers
Director of photography
Omer Ganai
Producer
Jane Thomson
Executive producer
Sue Crain
Editor
Bill Marmor, Rex Edit
Post-production
Point 360

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